Specialties

In Feb 2023, Lexus unveiled two electric vehicles – the all-new RZ and the latest generation RX – in the mainland China market. To support the occasion, Lexus engaged Pico to deliver a test-drive event in Xiamen, enabling more than 100 media partners to experience the cars’ avant-garde technology and opulent features. The project team devised three distinct test drives for the event – an expert-level course, a challenging circuit, and urban streets. Each enabled drivers to fully appreciate the cars’ spirited performance and comfort in a variety of real-world settings and road conditions. An exhibition space was also created to showcase the cars’ style, artistic interplay of light and shadow, and the Lexus approach to sustainability and technological innovation.