Brand Engagement | TBA Creative Network

5th China International Import Expo

Shanghai

Experiential Marketing

Import

Maserati Aftersales Dealer Convention

Yunnan

Experiential Marketing Strategic Planning and Creative

Automotive

Thought Leadership

Lawrence Chia Retrospect Pico Group's Journey and the Future of Integrated Brand Experiences

Pico’s efforts ultimately assisted customers in creating an Integrated Brand Experience. So, we decided that we should rebrand refresh the brand and reposition Pico as a brand activation agency, to focus on everything that delivers an Integrated Brand Experience.

Pico Group: Total Brand Activation through Technology and Creativity

Pico earned a spot on Asia Business Outlook’s Top 10 Most Promising Branding Consultants From Hong Kong 2024 list in recognition of exceptional industry performance and innovation. Explore how digital and interactive tools like AI, Web3 and gamification can be leveraged to maximise audience engagement under Pico’s Integrated Brand Experience framework.