The China Digital Entertainment Expo and Conference (ChinaJoy) is a mega gaming event in the industry. This year’s ChinaJoy was held at the Shanghai New International Expo Center from July to August as scheduled, continuing to drive extensive communications between gamers and companies.
JD commissioned Pico to plan, design and execute a launch ceremony at their ChinaJoy booth, including developing creative content for programmes, design of key visuals, planning and production of video content, as well as on-site operation.
Pico activated Tencent Games, OPPO and JD to shine at ChinaJoy 2020.
