April 2013 brought the 15th annual Shanghai International Auto Show to the Shanghai New International Expo Centre. Pico serviced no less than eight clients at the show, further reinforcing our position as the go-to exhibition company in China, including a number of headline projects.
Infiniti had a big presence at Auto Shanghai, launching the Asian premiere of the Q50 at their 1,588 sq. m. two-storey booth. The booth, one of the first to roll out Infiniti’s new branding strategy and product names, was the largest in the company’s global auto show profile and was built by Pico. Extending our three-year partnership with the brand, the futuristic and environmentally-friendly design gained high praise from the company’s Japanese headquarters.
