In an interview with TTG Asia Media, Mr Lawrence Chia, Chairman of The Pico Group, shed light on the group’s remarkable transformation from a Singapore-based exhibition contractor to a global brand activation specialist, and shared his vision for the group’s future endeavours.
Over the past decades, Pico has expanded in tandem with business partners around the globe, undergoing a service evolution that encompasses total brand activation. The group has not only experienced robust development in Asia, but also established a presence in Europe, the Middle East, and the US brand activation industry. With the increasing business capability, Pico actively invested in digital transformation and harnessed the Integrated Brand Experience methodology to sustain a leading position in the brand activation industry. Looking ahead, Mr Chia emphasized Pico’s dedication to preserving an entrepreneurial spirit, staying adaptable to market changes and providing the best brand experience activation for customers.
