Pico triumphed in the Event Marketing category at the 2015 Singapore Agency of the Year Awards, taking home both the Gold and Local Hero awards.
Winners of the Agency of the Year Awards 2015 were evaluated on four major and equally-weighted criteria, specifically: performance, product, people and perspective.
The Agency of the Year Awards are partially based on feedback from client marketers. Marketing Magazine’s research partner, Lighthouse Research, conducted surveys and gathered the opinions of over 1,500 experienced marketers in Singapore in order to assess their willingness to engage in numerous marketing services areas.
The short-listed finalists represented the top 10 overall agencies in each category. Significantly, they were invited to submit entries for consideration to the judging panel, made up of over 20 marketing-savvy experts from different companies in Singapore.
Each entry was examined in terms of the agency’s commercial performance, recognition, staff satisfaction and industrial contribution. Pico is pleased and proud to have been recognised as the best in our category.
