Newsroom

Rapid changes in technology are not just revolutionising how we work, rest and play. They are transforming how organisations present themselves to - and encounter - individuals. As a world leader in brand activation, we at Pico have carefully recalibrated our vision to keep moving forward.  This Vision 2020 paper provides a sustainable long-term growth path and a roadmap for our 2400-strong global team and stakeholders to win, together.

Mission: Our mission declares our purpose as a company and serves as the standard to guide our decisions and actions. To be our clients’ partner of choice through delivering innovative and effective solutions that continuously exceed their expectations.

Vision: Our vision guides every aspect of our business by articulating what we need to accomplish to achieve sustainable and healthy growth.

People//Be a cohesive network of knowledge based professionals working as team players regardless of their geographical locations to achieve the client’s, the individual’s and the Group’s goals.

Place// Be a harmonious and inspiring place for people to share and contribute so that we continuously attract and retain talent worldwide

Profit// Maximise sustainable return to shareholders

Planet// Be a socially responsible and eco-friendly corporate citizen

Professionalism//What we do, we do well

Winning Culture & Core Values:

Our winning culture defines the attitudes and behaviours that will be required of us to make our 2020 Vision a reality.

Harmony, Knowledge Sharing,Inspiration, Creativity, Passion, Precision and Excellence

As we enter 2011, we have built up one of the most enviable track records in brand activation through permanent offices in 34 major cities on 5 continents. Our success is very much a joint effort and results from our people’s passion and enthusiasm, as well as our valued clients’ appetite for genuinely innovative services.

Looking ahead, we have a clear vision and our team remains highly motivated. Our key growth driver continues to be the development of key strategies aimed at strengthening our capabilities and harnessing new business opportunities. It is ultimately our customers, staff and stakeholders whose loyal support will transform these ideals into tangible results and establish new benchmarks for our industry. The time for change is now and we are leading the transformation process.