Newsroom

(Hong Kong, 30 May 2012) – Pico Far East Holdings Limited (“Pico” or the “Group”, SEHK: 0752), a leading global Total Brand Activation company, is pleased to announce that on the evening of 29 May, 2012, the Group won the Event Marketing Agency of the Year Gold Award by Marketing Magazine. 

For several years, the Agency of the Year Awards have recognised outstanding performers across a range of marketing disciplines. Besides Event Marketing, prizes were awarded to agencies in other categories including Advertising, Creative, Digital, Media, and PR.

Marketing Magazine’s partner company, Boardroom Research, consulted more than 500 respondents - all client marketers themselves - to help determine the list of finalists. These finalists each wrote a submission to the judges based on four criteria: performance, product, people and perspective. Sixteen judges then picked the winners for each category.

Since the awards’ inception, the winners of Agency of the Year have won based on one constant: they have been the agency most preferred by client marketers. To be considered as a finalist, all agencies have to do is continue what they have been doing all year round: performing great work for their clients and ensuring that fact is communicated to the client marketer community.

Launched in June 2002, Marketing Magazine is Asia's leading source of advertising, marketing and media intelligence; with editions published in Singapore, Hong Kong and Malaysia.

Mr. Lawrence Chia, Chairman of the Pico Group remarked, "I want to thank all members of the management team and all Pico staff who have contributed to our success. To be recognised like this is another testimonial - besides financial performance - that we are on the right track and have been adopting the correct strategies. These strategies will further strengthen our unique competitive advantages, and will continue to further our growth."