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Financial Highlights 

• Revenue increased by 17.9% to HK$3,469.4 million
• Gross profit increased by 14.0% to HK$994.4 million
• Profit attributable to owners of the Company increased by 10.7% to HK$212.3 million
• Recommended interim dividend is HK 5.5 cents
  
  

*Before a change in remeasurement of contingent consideration 

(Hong Kong, 27 June 2025) Pico Far East Holdings Limited (‘Pico’, ‘the Company’ or ‘the Group’, Stock code: 752.HK), a leading global Total Brand Activation company, today announced its 2025 interim results for the 6 months ended April 30, 2025.

The Group’s revenue for the six months ended April 30, 2025 was HK$3,469 million (corresponding period ended on April 30, 2024: HK$2,942 million), representing a 17.9% increase on a year-over-year basis.

Profit from core operations was HK$280.8 million (corresponding period ended on April 30, 2024: HK$267.3 million), representing a 5.1% increase on a year-over-year basis. Profit attributable to owners of the Company was HK$212.3 million (corresponding period ended on April 30, 2024: HK$191.7 million), representing a 10.7% increase on a year-over-year basis.

Basic earnings per share was HK17.06 cents, compared to HK15.47 cents during the previous corresponding period.

The Board recommends payment of an interim dividend of HK5.5 cents per ordinary share for the six months ended on April 30, 2025 (six months ended on April 30, 2024: HK5.5 cents per ordinary share). The interim dividend will be payable on Friday, July 25, 2025 to shareholders on the Register of Members of the Company as at Friday, July 18, 2025.

As a Total Brand Activation agency, the Group leverages its Content, Community, Creative and Data strategy to deliver Integrated Brand Experience, while harnessing a vast array of channels, platforms and touchpoints. This approach enables the Group to deliver comprehensive experiential marketing campaigns. Consequently, the Group is well-positioned to meet client and audience expectations during the transition from a product to experience-based economy.

Pico’s latest results are a testament to the success of the Group’s early adoption of digital tools such as AI and data-driven tech, which has allowed the Group to enhance operational efficiency, reduce cost, improve workflow and maintain competitiveness.

Operations Review

Outlook

Despite the ongoing market uncertainty created by US tariff policies, the Group is confident that its global presence and focus on deepening customer relationships by enhancing its integrated brand experiential services will enable the Group to maintain its resilience. The Group is well-placed in respective regions to capitalise on any emerging demand stemming from the replacement of global trade cooperation with the new model of regional geopolitically aligned trade.

Contributing to the Group’s ability to grow under uncertain market conditions is its strategic focus on diverse clients from resilient industries and ability to leverage Content, Community, Creative and Data strategy to deliver Integrated Brand Experience, incorporating AI, data and other technologies. This, coupled with its commitment to operational efficiency, gives the Group confidence in its ability to continue creating long-term value for shareholders.

Full announcement is available at: https://www.pico.com/en/investors?#company-announcement