Pico has earned a pair Gold awards in the ‘Best COVID-19 Response’ and ‘Industry Specific Use of Mobile: Food and Beverage’ categories at Marketing Interactive’s Mob-Ex Awards 2022 in Singapore.
The winning project was Coca-Cola’s ‘Team Coca-Cola Play Nation’ at Tokyo 2020 Olympics. An online experience that showcased a range of portfolio brands, it captivated over half a million users with games, activities and rewards. Its complete brand and product activation fostered a spirit of ‘Togetherness as inclusion through diversity’ and delivered key Olympic and Paralympic experiences, activating the Team Coca-Cola’s product portfolio and emphasising the company’s commitment to sustainability.
The Mob-Ex Awards celebrate the most effective, creative and innovative mobile marketing campaigns across the Asia and ANZ regions.
Read more about the Team Coca-Cola Play Nation project: https://bit.ly/3CDesbe
Full list of winners: https://bit.ly/3RcmdsC
