Newsroom

(Hong Kong, 6 April, 2010) – Pico Far East Holdings Limited ("Pico" or "the Group") (SEHK: 0752), a global Total Brand Activation Company announces that the Group has recently been awarded a new contract from OMRAN (Oman Tourism Development Company SAOC) and the Oman Olympic Committee for the 2nd Asian Beach Games to be held in Muscat, Oman, in December 2010. Under the agreement, Pico has been appointed to supply the overlay and temporary structure as well as overall development.

Mr. Lawrence Chia, Chairman of Pico said, "The Group is honored and excited to be awarded the contract from OMRAN, as it represents another showcase of world mega sports events in the Middle East. Pico has built an impressive portfolio in handling global sports spectacular, namely the Beijing 2008 Olympic Games, the Doha Asian Games 2006 and the East Asian Games Hong Kong 2009. Leveraging on Pico’s wealth of experience in world mega sports events and our strong presence in Asia, we are confident to seize more opportunities to strengthen our foothold in other spectaculars worldwide."

The Asian Beach Games is a modern multi-sport event developed by the Olympic Council of Asia, and is due to be held every two years. The first Asian Beach Games was held in Bali of Indonesia. The coming 2nd Asian Beach Games will be held in the Al-Musannah Sports City in Muscat, from 8 to 16 December 2010. There will be in total 45 nations from across Asia participating in 52 events which involve 14 kinds of beach-/water-sports. Playing venues and facilities will be prepared for various sports activities with stands to accommodate 6000 to 7000 spectators.