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(Hong Kong, 14 March 2013) - Pico Far East Holdings Limited ("Pico" or "The Group", SEHK: 0752), a global Total Brand Activation company, today announces that its subsidiary in London, Pico In-Creative UK Ltd., has formed a strategic alliance with the Italian MTA-listed Fiera Milano S.p.A. ("Fiera Milano") to provide professional services to participating countries at Expo Milano 2015 ("Expo 2015"). Fiera Milano is the Italian leader, and one of main integrated companies worldwide, for exhibition and congress management and organisation. Its subsidiary Fiera Milano Congressi is an Official Provider and Supplier for Expo 2015.

Under the memorandum of understanding, Fiera Milano will be Pico's local partner in Italy, while Pico will focus on accelerating its marketing efforts, in particular, to participate in the Invitations to Tender (ITTs) given out by countries and organisations participating in Expo 2015 with the intention of providing our expo-related expertise and professional services in the fields of Design, Project Engineering and Construction, Facility Management, Human Resources Management, Food and Beverage, Marketing, Events and Communication and Customs and Pavilion Operations.

To facilitate and expedite marketing and operations processes, a Strategic Committee has been formed which includes representatives from both parties. An office will be set up at the Trade Fair Centre in Rho, just beside the Expo Milano 2015 site. This strategic alliance will generate value for both Pico and Fiera Milano, and we are looking forward to creating excellence together in 2015.

Mr. Lawrence Chia, Chairman of Pico, said, "Over the last 26 years, Pico has successfully created more than 70 pavilions at eight world expos and gaining much acclaim for our recent work at the Shanghai World Expo in 2010 and Yeosu Expo in 2012. Our partnership with Fiera Milano in Italy will lay the groundwork and extend our expo expertise to the participating countries and organisations in Expo 2015. We are confident that Expo Milano 2015 will sustain our strong momentum in the universal exposition sector.”

Mr. Enrico Pazzali, Chief Executive Officer of Fiera Milano, commented, “This is the beginning of an alliance that I believe can make a highly successful contribution to the success of Expo 2015. Two of the leading groups worldwide in the organisation and management of exhibitions and ancillary services are combining their professionalism and expertise. The organisers of Expo 2015 and all the official participants can now count on a partner that is first-in-class and active in all areas of the exhibition chain, thereby guaranteeing a service that is not only of the highest quality but one that is wide-reaching and capable of meeting all demands.”