Pico has earned 11 honours at the Chief Marketer Campaigns of The Year 2024, making a sweep of many of the programme’s most important categories, namely:
State Farm Super Bowl – ‘The Big Game Came To Us!’
- Best Brand Awareness Campaign - Honourable Mention
- Best Game, Contest or Sweepstakes - Honourable Mention
- Best Influencer/Word-of-Mouth Campaign - Honourable Mention
- Best Use of Social Media in a Campaign - Honourable Mention
State Farm Bobblehead YOU! Tour
- Best Community Engagement Campaign - Winner
- Best Lead Generation Campaign - Honourable Mention
State Farm Gamerhood Challenge 2023
- Best Overall Use of Technology in a Campaign - Winner
- Best Brand Awareness Campaign - Winner
- Best Use of Video - Winner
- Best Cause-Driven Campaign - Honourable Mention
- Best Online-Only Campaign - Honourable Mention
By integrating interactivity, influencer marketing, advanced tech and gamification into experiential brand activations, Pico continues to advance its digital transformation and Integrated Brand Experience methodology. These cutting-edge solutions have strengthened client relationships and fostered long-term partnerships.
The Campaigns of the Year awards recognise industry leaders who set standards for marketing brilliance with the most groundbreaking ideas and innovative strategies.
Full list of award winners: https://chiefmarketer.com/event/2024-campaigns-of-the-year/
