A Pico activation for Saudi Arabian Airlines at the Arabian Travel Market exhibition in Dubai in May emerged from a field of 1,500 exhibitors as a winner at ATM Best Stand Awards 2022, taking top honours in the ‘Best Stand Design’ and ‘People’s Choice Award’ categories.
Vividly coloured and futuristically styled, the three-level stand invited visitors on a journey through interactive areas featuring the airline’s global network, its modern fleet, its premium Alfursan lounge, onboard amenities, brand new ‘Beyond’ inflight entertainment system, and ‘SAUDIA Holidays’ APP. As well as the airlines products, services and technologies, the immersive experience also embraced the rich culture and tradition of the Kingdom of Saudi Arabia. Pico contributed to the award-winning stand by providing conceptualisation, design and build services.
The ATM Best Stand Awards aim to recognise the creative design, people skills and the business-friendly appeal of exhibitors’ stands. The ‘Best Stand Design’ category commends the stand with the most eye-catching creative design that makes the best use of available space, while the ‘People’s Choice Award’ honours the event’s most popular stand.
Congratulations to all the winners!
See the full list of award-winners here:
https://hub.wtm.com/press/atm-press-releases/saudia-wins-best-stand-design-and-peoples-choice-award-at-arabian-travel-market-2022/
