Infinity Marketing Team’s (IMT) activation of REGEN for HP at the Coachella festival has won ‘Best Cause Marketing Campaign’ at the ThinkLA 2023 Idea Awards.
HP’s presence at Coachella 2022 – one of the world’s biggest music and art festivals – was conceptualised, activated and operated by IMT. REGEN premiered in the HP Antarctic Dome, a massive mobile geodesic dome that was a landmark on the site, and immersed viewers in a 360-degree journey of sustainability, technology, art and music. REGEN was also taken into the digital world when its entire work was also made into a 1:1 NFT and sold, with all proceeds donated to the Arbor Day Foundation to demonstrate HP’s sustainability leadership.
ThinkLA 2023 Idea Awards celebrate advertising, marketing and media superstars, and honour campaigns, agencies, clients, marketers, media partners and individuals that exemplify the best work.
Click here for more information on HP REGEN at Coachella.
Click here to view the full list of ThinkLA 2023 Idea Awards winners.
