Gamified experience projects triggered a tsunami of category wins for Infinity Marketing Team, a Pico Group Company, at Chief Marketer’s PRO Awards 2022. IMT won or finished in the top three in a total of eight categories, as well as taking the Platinum PRO Award for the #TeamStateFarm Football Find campaign.
#TeamStateFarm Football Find leveraged gamification, social media and prizes to create an augmented reality-based treasure hunt that combined gameplay technology with in-person experiences. The four-day hybrid campaign garnered a total of 610 million brand impression.
Another winning project, OMEN Challenge: The Video Game Game Show, appealed to a broad audience with its combination of esports competitive elements and other games. It gave the virtual event series an interactive gameshow-style component in which viewers could participate across Twitch.
Congratulations to all the winners and to IMT for their award wins:
Platinum PRO Awards: #TeamStateFarm Football Find
#TeamStateFarm Football Find
Gold Winner:
Best Use of An App
Best Use of Gamification, Contests and Sweepstakes
Best Integrated Campaign
Silver Winner:
Best Use of AI/VR/AR
Best Buzz Campaign
Bronze Winner:
Best Brand Awareness Campaign
OMEN Challenge: The Video Game Game Show
Gold Winner:
Best Use of Emerging Technology
Bronze Winner:
Best Gaming or Esports Campaign
Full list of winners: https://bit.ly/3tKPalC
