For the 19th consecutive year, Infinity Marketing Team (IMT), a member of the Pico Group, has earned a prominent spot as a top 100 event agency on Event Marketer’s ‘The 2022 IT List’.
IMT’s winning project was ‘#TeamStateFarm Football Find’, a high-tech augmented reality (AR) experience that kicked off in November 2021 in the United States. Using a mobile device, players could look for virtual footballs for a chance to win branded swag, one-of-a-kind tokens (NFTs), or gift cards. The programme was a huge success, generating a total 610 million impressions.
Congratulations to all the winners!
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