Activations for State Farm and HP by Infinity Marketing Team (IMT), emerged as triple winners at Event Marketer magazine’s The 2023 Ex Awards.
The honours went to:
Ex Award Winner: Best Omnichannel Event Campaign
- HP REGEN at Coachella
Ex Award Winner: Best Esports or Gaming Experience
- State Farm Gamerhood Challenge
Gold Finalist: Biggest Leap of Faith Award
- State Farm Gamerhood Challenge
State Farm Gamerhood Challenge was the groundbreaking result of US insurance giant State Farm’s aim to connect with Gen Z and millennial audiences. Akin to an interactive gameshow, it featured a cast of popular streamers dealing with a litany of unpredictable-but-insurable events. Bringing the concept to fruition was IMT to oversee everything from strategy and concept development to design, production, social media strategy and talent sourcing.
Coachella, one of the world’s biggest music and art festivals, returned in April 2022 whereas the landmark HP Antarctic Dome – a mobile geodesic dome – which premierd REGEN, an immersive 360-degree multisensory journey combining tech, art and music also made a return. HP’s presence at Coachella was conceptualised, activated and operated by IMT.
The 2023 Ex Awards – the 21st edition – is a premier recognition programme for the experiential marketing industry, spotlighting the power of brand experience. The Awards honour the most immersive and innovative activations from around the globe.
Congratulations to all the winners in 2023!
Click here to view the full list of The 2023 Ex Awards winners.
