HP’s OMEN Challenge – The Video Game Game Show, activated by Infinity Marketing Team, member of Pico, has won ‘Experiential Activation by a Technology Brand’ at Adweek magazine’s 2022 Experiential Awards.
The Show was an online experience which introduced users to the OMEN Gaming Hub while offering a fresh perspective on the world of gaming. Viewers could participate alongside contestants for rewards, which added a level of interactivity to conventional livestream events.
The annual Experiential Awards recognise the world’s most innovative activations. Pico’s win highlights the effectiveness of its ‘Experience-Led, Digital-First’ approach.
More about the Awards: https://bit.ly/3ru6o5J
