Sustainability is no longer an optional extra for brand activations – more and more clients consider it an essential requirement. Find out how the Group balances green characteristics with cost, and vision of a sustainable transformation of supply and value chains.

According to Andrew Chia, General Manager of Pico Singapore, sustainability is now an essential requirement for many tenders. Pico has noticed the importance of the brand activation approach that balances green characteristics with costs, as well as by working with governments and associations to create more environmentally friendly supply and value chains. All the above came into play in Pico’s recent GastroBeats and I Light Singapore projects, with the team offering technological solutions that reduced the events’ carbon emissions.