Digital channels have opened up vast new potential audiences for brands of all kinds. Cross-platform marketing strategies integrate them seamlessly into a comprehensive – and remarkably effective – approach to brand activation.
The MICE industry is set for a major digital overhaul, helping to push its global market to a value of US$1.62 trillion by 2032. Industry leaders like Pico are driving this growth by using AI, data analytics and VR to create personalised interactive event experiences, as seen at events like Sibos, the Smart City Exhibition and INNOEX.
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